ARMRA Colostrum
Content Director
Campaigns
The What
Vine Watermelon Bulk Jar Launch
My Role
Content Director + Copywriter
The Objective
Create a customer-centric campaign inviting them to step into Watermelon Vineyards, ARMRA’s ode to their love of Vine Watermelon. By using “you” centric language and inviting them to a vibrant “world,” we began our community building.
The Impact
Vine Watermelon became our best-selling flavored jar, and 3rd SKU on site. Engagement and effectiveness social scores saw 30% increase during the launch.
The What
Re-Launch of ARMRA Performance Revival
My Role
Content Director + Copywriter
The Objective
Relaunch ARMRA’s Performance Revival to an audience beyond those looking for physical peak performance. Position it as the product for the lifeletes, those looking to achieve the unbelievable in their everyday. Create engagement and aspiration with the tagline: “Who Will You Unleash?”
The Impact
Tapping into a larger audience, relaunch led to roughly 4X revenue compared to the initial launch.
Web Refresh
The What
Launch ARMRA.com V2
My Role
Content Director + Copywriter
The Objective
Update the website to abide by compliance guidelines, represent the evolved brand, and serve as a landing place from all channels, while still optimizing for conversions.