FOUNDATIONS: AG1’S FIRST-EVER ZINE
The What
Create Foundations: AG1’s first-ever physical, subscriber-exclusive, community-driven zine
The Objective
Boost retention by providing a customer-love touchpoint outside of the AG1 product and showcase the AG1 community to promote emotional connection and word-of-mouth promotion.
The Impact
Increased retention rate by 9%, new subscriber rate by 12%, and social tags by 20%.
AG1 GETS ON YOUTUBE
The What
Led ideation and execution of two content series with significant AG1 ambassadors, Dr. Andrew Huberman, and Olympian Allyson Felix.
The Objective
Emulate the strategies of successful brands like Nike and Red Bull, who connect with their customers through content that aligns with their interests and values to build brand affinity and serve our content ecosystem with long-form video.
The Impact
The conversion rate from YouTube viewers to website visitors reached 10%, while social media engagement per video rose by 25%. Our video series reached an average view duration of 65%.
AG1 WEB REVAMP
The What
Revamp three core web pages for those looking to double-click before purchasing.
The Objective
Boost conversation rates for those who visit the site looking for key education + create landing pages for successful ads alluding to ingredients and quality standards and drive home that AG1 is the Foundational Nutrition category builder.
The Impact
Led to a noticeable increase in conversion rates among visitors seeking key education about AG1, showed improvement in performance metrics as a landing page from ads, and effectively conveyed our commitment to providing high-quality, essential nutrition, further solidifying trust and loyalty among our target audience.
Foundational Nutrition
Ingredients Page
Quality + Standards